January 2016

How G Merge gets higher response rates with personalized letters for Magnum Capital Partners

1 comment

From the 100 to 200 business letters he sends out to prospects weekly, Enrico Magnani of Canada’s Magnum Capital Partners should expect an average of just one or two​ meaningful exchanges. That’s what studies done on search funds say. Fortunately, Enrico discovered G Merge early on, and he is getting better response rates. He says, “We feel that your tool is helping out a lot.”

Enrico and Patricia Riopel, his wife and business partner, are in the second phase of the search fund process. Enrico explains, “It is entrepreneurship through acquisition. We are two entrepreneurs looking to buy a business that we will operate and grow.” Having successfully raised capital, they have been looking for this enterprise since September of 2015. This is said to be the hardest part of the search. “It is difficult to find a person with a business of the right type, of the right size, and who wants to sell,” Says Enrico,

They regularly go through the painstaking steps of putting together a spreadsheet with a list of businesses, contact details for each one, as well as relevant information unique to the business and its owner. From this is sent their 100 to 200 weekly letters.

new screenshot
Sample spreadsheet

That is a lot of work, and much of it can go unnoticed. “There are lots of statistics on what we do,” says Enrico, “and they say that you will have a conversation with a business owner who wants to sell and has a business that fits the criteria with only ​two percent of all the people that you solicit.”

To make his life easier, Enrico uses G Merge to get the details listed in the spreadsheet linked to a letter template.

new template
Sample template

The add-on then lets him create letters unique to each business owner in just a few minutes. The email is sent directly through the application, and he even gets tracking.

Because the letters are personalized and make it clear that the communication is coming from two real people, not a business machine, Enrico says, “We see that we have a higher response rate than average. We have gotten feedback saying, ‘I really like your letter and your approach.’”

We created G Merge so that our users can stay relevant in their communication while saving a huge amount of time.

Available in the G Suite Marketplace, you can start using it now. Enjoy a free 50 document merges a day or get the unlimited plan for only $4/month.

team-imgWizy.io’s customer success director Apol Massebieau has been a newspaper journalist, magazine editor, TV show host/producer, essay and fiction writer, and toy designer. She was an early adopter of Etsy and continues being fascinated by how small businesses thrive online.

Apol MassebieauHow G Merge gets higher response rates with personalized letters for Magnum Capital Partners
Read more

The New, Improved G Merge

No comments

With the new year comes new resolutions. At Wizy.io, we have two for 2016:

  1. Be thankful every day for our amazing community of users. In only a couple of months, you are now several thousands using our products every day. Thank you for your  trust and your feedback.
  2. Work hard to give back to our community, by providing you with the best products on the market.

Easier UIThat’s why today we are very proud to introduce the long-awaited new features in our G Merge add-on.

A new, more user-friendly UI
The interface now makes it easier for users to navigate the add-on. If you’re new to G Merge, essential tips will guide you every step of the way. Just hover your mouse over the information buttons to find the help you are looking for.

Want to do the job later? No problem
A scheduling function lets you pick when you want G Merge to generate documents or send emails. We give you an extensive list of options: You can schedule the add-on to run at a specific date or hour in the future, or you can set it to repeat the task on certain days or every hour.

filter & Scheduler 2
Filters that let you tell the product what and what not to do
Sometimes you want to create documents only for certain rows, and not for all the rows in your spreadsheet. Go to the Settings page of the new G Merge, and you will discover that you can now set filters. Rows that do not match the criteria you set in your filters will not be processed.

Where are my documents?URLs
Don’t panic, now you have a direct link to each of them

A new column called Document URL that we create in your spreadsheet saves you time as it eliminates having to look in your Drive folder to find your generated documents.  You’ll find a link to your new documents in this column. All you have to do is click to access them.

Google ContactsExport contact > Import in spreadsheet. No more!
The brand-new contact importer directly links to your Google Contacts

Communicate easier with the people you contact most often. This new feature lets you import your Google Contacts groups right into your spreadsheet.

Making email pretty is not always easy.
No worries, we’ve got you covered with our new template library

Still on communicating easier, we’ve created a library of templates you can use to get your message across effectively. We’ve made available to you a range of email templates, from responsive types with cool images and graphics, to pure text messages.

Template Library

Impressed? We hope you are.

The brand-new version is love. Give us a try and let us know what you think!

Get G Merge here!


Wizy.io product manager Mohamed Bahri started his career in informations systems consulting with companies like Accenture and E&Y, before going on his own and working freelance for different SAP programs as project manager. “My passion is entrepreneurship and business development,” says Momo, who co-founded Wizy.io in 2015.

Mohamed BahriThe New, Improved G Merge
Read more