All posts tagged: Mail merge

The “Gmail 69585 bounce” and what can I do about it?

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What is it?

The name derives from the Google Support link at the bottom of the error message:

Also known as “the 69585 bounce,” users who send bulk mail may receive an automated response from Gmail. One user even reported getting the error after sending emails to his family. This proves all the more confusing as the 69585 link redirects to a Support Page that doesn’t offer much explanation.

Reading through online fora regarding the “69585 bounce,” it appears to boil down to filtering out suspicious emails. Emails are subject to security checks by Google’s mailing system. Google engineers have been hard at work in proactively screening for emails that may be malicious in nature, spammy, or conduits for phishing scams. Once an email sets off these triggers, Google would stop the email from its track and the sender would end up with the above message.

How do I resolve 69585 Gmail bounces?

Here are some pointers to consider and recommended solutions:

  1. Gmail is not intended for bulk/mass mail campaigns. Sending out a significant number of similar mails in a short span of time can be easily tagged as suspicious behavior. There are Gmail add-ons that work around this by sending emails across several days. Also, consider using apps and solutions specifically designed for bulk/mass emailing.
  2. Check your emails (both body and signature) for spammy contents. Although unintentional, your email may include phrases historically used by known spammers. As a general rule, avoid the following:
    • lots of exclamation marks
    • “Must read”
    • attention getting
    • large and/or gaudy colored text
    • text the same color as the background
    • tiny text
    • (almost) zero height images
    • links hidden under text
    • images or links with a different URL
  3. Recipients can easily mark your email as “Not Safe” or spam to avoid seeing your messages. Include clear instructions for recipients to mark your emails as Safe. This avoids being blacklisted and ending up with bounced messages.
  4. Google’s algorithms can be quite strict for new accounts. In fact, account tenure is a factor for email sending limits. Generally, G Suite accounts with at least 6 bill cycles with Google are considered tenured/seasoned and can enjoy sending up to 1,500 daily emails.
Marko ArcegaThe “Gmail 69585 bounce” and what can I do about it?
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How to send a bulk emailing campaign with mail merge for Gmail

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bulk emailing campaign with mail merge for Gmail

An account executive for a popular online coupon company, Sam regularly sends product updates to a list of business owners and managers interested in using coupons to promote their business.

Much of what he says in the emails is the same for each client, but Sam is good at his job. He doesn’t want any of them to think that he was lumping him in with a group of prospects; he will never use a mass mailing product. He shudders thinking of another company’s logo and an unsubscribe button making their way into his messages.

wz_mailmerge_2 copy will be perfect for Sam. It is is a Chrome extension that lets you send email campaigns to a list of receptive clients straight from your Gmail. That means that Sam’s messages will be automated, but will look like regular email that he tapped out one by one.

Making the experience better is that dynamic fields are recognized, so Sam goes beyond a “Hi all” greeting (another thing he dislikes), and keeps everything personal.

Additional useful features include templates, access to Google Contacts groups, the possibility of using a CSV file, and the tracking of open rates, clicks and replies.

Get my Free Wizyio now

Apol MassebieauHow to send a bulk emailing campaign with mail merge for Gmail
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Why I use G Merge for Drive – Maxence Lacroix, CEO,

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Maxence Lacroix, CEO of the Belgian subscription coffee company Javry, was looking for a better way to communicate with his clients when he discovered G Merge by

He had decided to start emailing his customers in a more personal manner. There was, after all, much good news to share. The company had found an investor, and with an expanded product line, they were set to start delivering their freshly ground coffee selections right to the mailboxes of clients in three more countries. From the current customer base located in Belgium, France and Luxembourg, they were ready to serve subscribers in Germany, Switzerland and Holland, as well.

Mailchimp was already being used to send newsletters to a database of 10,000 email addresses, but the mass email marketing service was not what Maxence wanted for his new purpose.

Most of the people in their database were companies and individuals who had signed up to receive news, but were not paying customers. “These are two different kinds of contacts,” says Maxence, differentiating between the former and latter groups. “We want to treat our clients as unique,” he says, “not one in a list of 1,500 emails.  We want to personally send news about the company to them. I don’t think Mailchimp is the right solution for that.”

After some research, Maxence decided that for the kind of targeted, personalized email communication he needed, G Merge by was just what his company was looking for.

screenshotG Merge allows you to send personalized emails in 3 steps right from your spreadsheet.

It is part of G Merge, a Google Sheets add-on developed by that offers two functionalities: One is Document Merge, which allows the user to transform his spreadsheet into a document generation tool. The other function, Mail Merge, lets a user create and send personalized emails without ever leaving his data-source spreadsheet.

Maxence tried other mail merge solutions before making his final choice. For example, he tested Yet Another Mail Merge. “I didn’t like it. It was simply not as obvious as yours.” He continues, “I like the way you put the pop-up box on the right side of the spreadsheet, and that you have just 3 steps. The email template is very well done. I like the fact that you can do it all in your Drive. With Yet Another Mail Merge, I think that you first have to write the draft in your Gmail account… There were several tools available, but I found that your solution was the easiest to use.”

He is above all satisfied with the results that he has been getting with the personalized email approach. Using Mail Merge for Drive, Maxence has succeeded in better connecting with Javry’s coffee-loving clients. “My customers feel more respected. They have the impression that I am taking the time to write a personal email. This is the main reason we use G Merge.”

Proof of his success is that his clients write back. “One said, ‘Hi Maxence, I wish you good luck and enjoy this new challenge.’ Customers also feel happy for the company,” he says. “This was exactly my goal.”

You can try G Merge by clicking here.

Jarvy 7 composed 2

Apol MassebieauWhy I use G Merge for Drive – Maxence Lacroix, CEO,
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