An account executive for a popular online coupon company, Sam regularly sends product updates to a list of business owners and managers interested in using coupons to promote their business.

Much of what he says in the emails is the same for each client, but Sam is good at his job. He doesn’t want any of them to think that he was lumping him in with a group of prospects; he will never use a mass mailing product. He shudders thinking of another company’s logo and an unsubscribe button making their way into his messages.

Wizy.io will be perfect for Sam. It is is a Chrome extension that lets you send email campaigns to a list of receptive clients straight from your Gmail. That means that Sam’s messages will be automated, but will look like regular email that he tapped out one by one.

Making the experience better is that dynamic fields are recognized, so Sam goes beyond a “Hi all” greeting (another thing he dislikes), and keeps everything personal.

Additional useful features include templates, access to Google Contacts groups, the possibility of using a CSV file, and the tracking of open rates, clicks and replies.

Apol Massebieau

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Also published on Medium.