Wizy

You have to get your emails done right. It is, after all, your first step to getting those deals done and your sales quotas met. G Merge user Enrico Magnani is doing a great job with higher-than-average response rates to his emails with our Google Sheets add-on. Replicate his success with tips that we culled from his process, and from those of our other successful clients.

1. Send from your Gmail address. The tests we have done, and the experiences of the marketing professionals we talk to, point to the same thing: Using a real email address will get you more replies than using a marketing service.

If you are writing to contacts who have Gmail accounts, remember that Gmail organizes received emails into tabs. As soon as Google detects the unsubscribe links that you will inevitably have if you use a service like Mailchimp, then your email will end up in the Promotions or Updates tabs, otherwise known as Gmail Siberia. Your contacts rarely go there!

Use G Merge to send emails straight from your Gmail account. Your email is detected as a message coming from a real person, so it lands in the Primary tab, exactly where you want to be.

2. Design it simple. We may live in an increasingly visual world, but when it comes to email, the plain text varieties get the best results. Two reasons why: (1.) Email filters mean that there’s a greater chance that your image-heavy email will land in the spam folder or the Promotions tab. (2.) The recipient sees an image-heavy email and he thinks that it is a piece of marketing. He opens a simple text email and gets the feeling that he is talking to a real person. With G Merge, you can create emails that you save as templates so that you can use them over and over again.

3. Do your research. Part of what makes Enrico’s emails so effective are the hours he spends doing research on his prospects. Your messages have to make your contact feel like this is a real conversation. For that to happen, it is essential to have the correct information about the person you are writing to. Get his name and his position right, cite news about his work or his company, then make the job of putting all these details into your emails easy by using G Merge’s dynamic fields.

4. Don’t be shy. Follow up! No, it isn’t being annoying, it shows the person you are reaching out to that you are passionate about what you want to do. And it gets results. G Merge will track your emails, so you know when they have been opened. That means that it’s time to send a follow-up email.

Wizy.io’s customer success director Apol Massebieau has been a newspaper journalist, magazine editor, TV show host/producer, essay and fiction writer, and toy designer. She was an early adopter of Etsy and continues being fascinated by how small businesses thrive online.

With the new year comes new resolutions. At Wizy.io, we have two for 2016:

1. Be thankful every day for our amazing community of users. In only a couple of months, you are now several thousands using our products every day. Thank you for your  trust and your feedback.
2. Work hard to give back to our community, by providing you with the best products on the market.

That’s why today we are very proud to introduce the long-awaited new features in our G Merge add-on.

A new, more user-friendly UI
The interface now makes it easier for users to navigate the add-on. If you’re new to G Merge, essential tips will guide you every step of the way. Just hover your mouse over the information buttons to find the help you are looking for.

Want to do the job later? No problem
A scheduling function lets you pick when you want G Merge to generate documents or send emails. We give you an extensive list of options: You can schedule the add-on to run at a specific date or hour in the future, or you can set it to repeat the task on certain days or every hour.

Filters that let you tell the product what and what not to do
Sometimes you want to create documents only for certain rows, and not for all the rows in your spreadsheet. Go to the Settings page of the new G Merge, and you will discover that you can now set filters. Rows that do not match the criteria you set in your filters will not be processed.

Where are my documents?
Don’t panic, now you have a direct link to each of them
A new column called Document URL that we create in your spreadsheet saves you time as it eliminates having to look in your Drive folder to find your generated documents.  You’ll find a link to your new documents in this column. All you have to do is click to access them.

Export contact > Import in spreadsheet. No more!
The brand-new contact importer directly links to your Google Contacts
Communicate easier with the people you contact most often. This new feature lets you import your Google Contacts groups right into your spreadsheet.

Making email pretty is not always easy.
No worries, we’ve got you covered with our new template library
Still on communicating easier, we’ve created a library of templates you can use to get your message across effectively. We’ve made available to you a range of email templates, from responsive types with cool images and graphics, to pure text messages.

Impressed? We hope you are.

The brand-new version is love. Give us a try and let us know what you think!

Get G Merge here!

Wizy.io product manager Mohamed Bahri started his career in informations systems consulting with companies like Accenture and E&Y, before going on his own and working freelance for different SAP programs as project manager. “My passion is entrepreneurship and business development,” says Momo, who co-founded Wizy.io in 2015.