Also known as “the 69585 bounce,” users who send bulk mail may receive an automated response from Gmail. One user even reported getting the error after sending emails to his family. This proves all the more confusing as the 69585 link redirects to a Support Page that doesn’t offer much explanation.
Reading through online fora regarding the “69585 bounce,” it appears to boil down to filtering out suspicious emails. Emails are subject to security checks by Google’s mailing system. Google engineers have been hard at work in proactively screening for emails that may be malicious in nature, spammy, or conduits for phishing scams. Once an email sets off these triggers, Google would stop the email from its track and the sender would end up with the above message.
How do I resolve 69585 Gmail bounces?
Here are some pointers to consider and recommended solutions:
Gmail is not intended for bulk/mass mail campaigns. Sending out a significant number of similar mails in a short span of time can be easily tagged as suspicious behavior. There are Gmail add-ons that work around this by sending emails across several days. Also, consider using apps and solutions specifically designed for bulk/mass emailing.
Check your emails (both body and signature) for spammy contents. Although unintentional, your email may include phrases historically used by known spammers. As a general rule, avoid the following:
lots of exclamation marks
“Must read”
attention getting
large and/or gaudy colored text
text the same color as the background
tiny text
(almost) zero height images
links hidden under text
images or links with a different URL
Recipients can easily mark your email as “Not Safe” or spam to avoid seeing your messages. Include clear instructions for recipients to mark your emails as Safe. This avoids being blacklisted and ending up with bounced messages.
Google’s algorithms can be quite strict for new accounts. In fact, account tenure is a factor for email sending limits. Generally, G Suite accounts with at least 6 bill cycles with Google are considered tenured/seasoned and can enjoy sending up to 1,500 daily emails.
Marko ArcegaThe “Gmail 69585 bounce” and what can I do about it?
The wizy.io team is proud to introduce the newest add-on and application to our software portfolio: G Merge Plus.
G Merge Plus is a new, better version of G Merge in full compliance of Google’s User Data Policy, which emphasizes enhanced security controls for third-party apps.
Same pricing, improved interface, and sensitive to user data.
We’d like to invite all current G Merge users to transfer to G Merge Plus before January 1, 2020.
Your subscription: Paid G Merge users can use their existing subscriptions and license on G Merge Plus and continue to enjoy unlimited merges.
Compliance with Google’s User Data Policy: We refined the auth scopes we use and removed minor functions that required restricted scopes.
Google Drive API – We no longer ask permission to write to your Google Drive and sharing is restricted. As a result, you can no longer choose destination folder other than the default so we will be saving your document merges centrally to “My Drive”. This also affects the “convert to PDF” function. (We have a workaround for this where you can use the mail merge function to send the document you created from document merge as PDF via email.)
Gmail API for Aliases – We no longer ask permission to access your Gmail account for the purpose of sending as a different email address that you own. As a result the Alias function is disabled and you can only send as the user that is authenticated (signed-in).
As a result, our add-on/application requests much fewer permissions and none of the restricted API scopes. You can check how we use the permissions we do ask for in our Privacy Policy.
Reports Page: This contains a list of all spreadsheets where you’ve used G Merge Plus and reports of how many emails have been sent and their click rates.
Enhanced Email Templates: While we still have the same easy template editor on the G Merge Plus add-on, we added a drag-and-drop editor, a template library for common ways people use mail merges, and a way for you to see all your templates laid out.
Subscription Management: You can now manage your account settings, view your usage, purchase additional licenses, upgrade your account, and add members to your team easily.
As a result, you can centrally manage your spreadsheets, templates, users, and subscription in a better way though app.gmergeplus.com (this replaces the old portal).
NOTE: If you have a Team or Enterprise Subscription, please inform all of your users or team members about the changes and to install G Merge Plus.
Why did Wizy create a new add-on/application instead of updating G Merge?
Creating G Merge Plus allows us to work on modifying features that Google has changed to restricted without disrupting how the current users of G Merge are using the add-on.
It also gives us confidence that all users opt-in to the changes and understand exactly how we use user data and the permissions granted.
With the current G Merge software, we understand that permissions have already been granted by current users, but due to the changes in Google’s User Data Policy, some API scopes for Google Drive and Gmail that we use to perform certain operations have been changed to restricted or sensitive scopes. Rather than risk that G Merge will no longer function as intended when Google disables or deprecates these, we created G Merge Plus which was designed not to use any of the aforementioned sensitive or restricted scopes, and encourage our users to install the new G Merge Plus instead.
We advise that you install G Merge Plus before January 1, 2020, as Google may suspend the existing G Merge add-on in January in application of its new User Data Policy.
Please refer to our Help Center for articles that will help you navigate the new G Merge Plus.
Google add-ons G Merge Plus and Form Workflow Plus are powered by Wizy.
Wizy is a Startup Studio for B2B SaaS built on Google technologies. We work with innovative customers to develop disruptive Cloud SaaS solutions. We leverage the power of the Cloud, AI and Mobile adoption to disrupt and innovate.
Wizy was launched in January 2015 simultaneously in San Francisco, Manila and Paris by co-founders Laurent Gasser, Gino Tria and Louis Naugès. We are bootstrapped, financed by our founders and our business. We are free of VC’s and external investors agenda, able to focus exclusively on the value delivered to our customers.
Wizy is “global by design” with founders and teams on 4 continents, as well as customers in 30 countries.
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