All posts tagged: Google Apps

Google Marketplaces for Dummies

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Part 1: A guide to the Chrome Web Store, Add-ons Marketplace and Google Apps Marketplace

You’re working on Google Drive and Gmail, and want to do more. You need an app that will let you, say, track emails, do mail merges, or, if you have a Google Apps for Work or Education account, connect to a third-party app that you’re already using, like Smartsheet, Lucidchart or Zoho.

The good news is that, to find this external app, you have three marketplaces to choose from. There are the Google Apps Marketplace, the Chrome Web Store, and the Add-ons Marketplace.

The bad news is… you have three marketplaces to choose from!

Let’s stay with mail merge as an example. So you need a faster way of sending personalized emails to a group of contacts. Go to each marketplace, tap “mail merge” in the search bar, and each one will give you a list of different possibilities. You haven’t even started choosing an app yet, and already confusion sets in. Which marketplace should you use to find the tool that is right for you? We’re here to help you make sense of the mix.

But First: Why are Marketplaces Necessary?

Having a marketplace is great for users – that means you – because it makes looking for apps easier. Without a marketplace, you’d have to go on the Web to look for it on your own. Imagine the hassle!

Tap “mail merge” on a search browser, and you mostly get definitions of the process. Tap “mail merge app” and you get better results, but maybe just 2 to 3 solutions on the first page, not the 5 to 10 you get on the marketplaces. And the solutions you do manage to find while doing a Web search come to you without the invaluable insight provided by written customer reviews and marketplace rating systems.

And Then: Who is the User?

You’ve figured out why marketplaces are necessary, but before you can go apps shopping, you still have to define who you are as a Google user. This will have a big impact on the marketplace you will choose to look for your mail merge product.

You can be one of the 900 million people in the world who has a free email address. You may be using it for personal purposes, for collaboration with a team (maybe a non-profit or a sports organization), and even to operate a small business. In some cases, you may be working for a company using a Microsoft solution, but you have opened an account to do work-related tasks that you cannot do with your office-issued tools, like working simultaneously with your customers on the same spreadsheet, or sharing a calendar of events publicly.

Another possibility is that you are working for one of the millions of companies that has subscribed to Google Apps for Work. You are using Gmail with your company email address, for example, or

A third option is that you are working or studying in one of the millions of learning institutions using Gmail for education. Your school or university has subscribed to Google Apps, and you have an email address like or

Why is this important? Mainly because the type of Google account you have determines which marketplaces you can get into. If you have a free email address with an, then you can look for your mail merge tool only inside the Add-ons Marketplace and the Chrome Web Store. The choice to find your solutions inside the Google Apps Marketplace is reserved for users with an account with Google Apps for Work and Google Apps for Education.

Market place at a Glance long and short

Third Point: Where will you Work?

Now you have to ask yourself where you will be using your mail merge tool before you can go ahead and dive into one of the marketplaces

The Chrome Web Store: It’s a marketplace originally created to offer products that work with the Google Chrome browser. In the Chrome Web Store, or CWS, you will find Chrome extensions, Chrome themes, and Web apps. Once upon a time, you’d only find apps that worked specifically with Chrome, but recently apps that are listed in the Google Apps Marketplace have also started appearing in the CWS. One thing remains constant: Everything that you find here will work with your Chrome browser.

The search menu on the left of the marketplace will help you find what you are looking for. There is a search bar and a list of filters – do you want a Chrome app, one that is free, and one that has a five-star rating? Choosing the three aforementioned filters, plus typing “mail merge” on the search bar, will lead you to the extension Mail Merge for Gmail.

Clicking on the listing will open a page explaining what the product is and how it works. You install the product by clicking the blue “Add to Chrome” button.

Before we move on to the next marketplace, you may be wondering what a Chrome extension is, and how it is different from a Web application that works with Chrome.  A developer would have his way of explaining the technology behind it all, but for a user’s purpose, it’s enough to understand that a Web app is a lot like a standalone website. It works on a page all to itself. You can open this page on a Chrome or another browser.

An extension, on the other hand, will not open on its own page, or have very much by way of dedicated interface. It will extend the functionality of your Chrome browser or your native Google App within the interface of that app itself. Mail Merge for Gmail, for example, appears as buttons and a sidebar inside your Gmail. Using it will not lead you to a separate page; you stay inside Gmail. If you were to open Gmail with another browser, Mozilla for example, Mail Merge for Gmail will not function.

The Add-Ons Marketplace: This is the newest of the three marketplaces, having been launched just March of 2014. In general, what you will find here are products with a narrower range of functionalities than those that you will find in the other two marketplaces. This is where you look if you want something that will allow you to do more things with your Google Docs, Forms and Sheets.

You get to this marketplace by clicking “Add-ons” in the menu bar of one of the three Google Apps we just mentioned, and then choosing “Get Add-ons.” A pop-up window will appear on your screen showing you the marketplace containing all its different products developed by third-party developers.

Searching is easy enough. A drop-down menu on the upper left corner of the marketplace gives you the categories Business Tools, Education, Productivity, Social & Communication and Utilities. Under Productivity, you would find Data Merge, one of’s most popular tools. It’s an add-on divided into two parts, one for generating documents, another for performing mail merges. You can also find Data Merge, or indeed any other product, by tapping its name in the search bar.

Once installed, you can start using an add-on by clicking on “Add-ons” and choosing the product from the drop-down menu.

The Google Apps Marketplace: GAM is where you go if you have a Google Apps for Work or a Google Apps for Education account, and you want a third-party app that will extend the functionality of your  native Google Apps. While you will find in here some of the same products that you will see in the Add-ons Marketplace and the Chrome Web Store, the focus is on heavier applications that can be used across an organization – be it a business or an educational institution.

The categories are Business Tools, Productivity, Education, Communication and Utilities. A quick peek at the subcategories under Business Tools show us that they include Accounting & Finance, ERP & Logistics, Marketing & Analytics, and Sales & CRM. Heavy stuff, we told you.

Tap “mail merge” in the search bar here, and one of the solutions that the Google Apps Marketplace will pull up for you is, which is a suite of applications that will increase the efficiency of enterprise processes, with tools not only for mail merge, but also for workflows, email productivity, and sheet consolidation.

The Marketplace is organized so that you can see the most popular products. Those include KiSSFLOW, which automates approvals; and Wrike, a project management tool. The first has more than one million users, the second has more than two million. These very high numbers are possible because, although recent changes have made it so that individual users can use the marketplace, applications listed in GAM are traditionally downloaded by the administrator of a domain, who then deploys them to the entire organization, which can number from less than ten to thousands of employees.

Watch for Part 2 next week! We’re still working on Part 2. Watch for it in early January! Now that you have a better idea about the marketplaces, read our Guide to Choosing Your Third-Party Applications. We’ll cover the ratings systems and the reviews, talk about pricing, and delve into security concerns.

Jérémy RochotGoogle Marketplaces for Dummies
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Why 100% of Google Apps users will love

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At, we believe that all Google Apps users should have access to basic productivity tools, at a price that every company in the world can afford.

Google Apps is such a popular suite of office tools that it is chosen by 95 percent of all startups worldwide. Millions of SMBs also use it, as well as numerous multinational companies like Lafarge Holcim, Roche, PWC, Veolia and Woolworth.

office-625892_1280It’s a success because of many things, one being that it provides advanced collaboration and email services to all company employees at an affordable price.

Still most companies, in addition to their Google Apps, need to subscribe to other business applications. There are CRMs for salespeople; email and blogging platforms for the marketing department; payroll solutions for HR; ERP for the accounting department; BPMs… the list goes on.

These products do not come cheap. While Google Apps cost just US$5 per user each month, a company can end up paying 100 times that amount for a business app. That’s as much as US$500 a month for one employee, or US$6,000 a year.

Being so expensive, these business apps are deployed only to 5 to 15 percent of an organization’s employees. The remaining 90 percent are left out in the cold. They may not need expensive applications, but they still need tools to boost their productivity.

entrepreneur-593358_1280This is why many SaaS companies have sprouted providing hyper-specialized services, but at a price that may not be affordable to everybody. Boomerang for Gmail, for example, charges a monthly US$15 per user for its Pro account. That gives you just a small set of functions – email scheduling, tracking, reminders, notes and recurring messages. Yesware’s Pro package is priced at a monthly US$12, but it doesn’t have much more to offer.

Our package costs just US$5.90 per user each month. Yes, that’s 50 percent of Yesware’s price; and we offer more than 100 percent more of their services. gives you access to a collection of very useful add-ons and applications that range from the relatively simple, like email templates, email tracking, contact management and validation workflow, to the complex, like spreadsheet consolidation.

typing-849806_1280Because we aim to be accessible – from pricing to utilisation – we create products that work with the tools that professionals use most. That means email, spreadsheets, documents and social networks. As we function within Google Apps, we are always one click away. You do not need to open other applications. A major plus: Your work stays in Google Apps, so that your data is stored and protected by Google at all times.

You can find our suite of products by clicking here.

Or schedule a free demo so you can discover more about the package. Click on to this page to book it.

Apol MassebieauWhy 100% of Google Apps users will love
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