Putting up a business can be both exhilarating and challenging. Consider Maria, who recently organized a team of fitness professionals. She’s fulfilling a life-long dream of spreading the benefits of health and wellness by creating personalized programs for clients. However, Maria’s months of planning was threatened to be shelved when the COVID-19 pandemic hit.
Ever the optimist, her team embarked on moving their operations online. They’ve refocused to bank on the wide reach of the Internet in providing their services. As a G Suite user, make the most of the native apps (Docs, Sheet, Form) by using these to manage your processes. Here are essential tips in making your business thrive in the midst of the COVID-19 pandemic:
Establish your online presence with a regular stream of promotional contents
Take advantage of social media, blogs, vlogs, and newsletters. It helps to plan ahead by scheduling a lineup of contents. In Maria’s case, she created a team of editors and established an approval process for queuing topics for publication. They’ve set to the task of promoting their advocacies paired with activities that can be done at home. These were opportunities to send out offers to potential customers regarding their health and wellness services.
A workflow app such as Form Workflow Plus helped automate their approval process for online contents. Its ease of setup allowed Maria’s team to focus more on fleshing out ideas instead of devoting hours manually managing requests. At the end of the day, the add-on helped track which ideas were approved then queue them for publication.
Form Workflow Plus offers a 14-day free trial. Sign up here.
Reach out with a personal touch
This pandemic has forced people to shy away from crowds and face to face interactions. Take this opportunity to deliver messages of assurance. Highlight how your business can bridge physical and emotional gaps.
For Maria, she emphasized the importance of providing personalized wellness programs. Her newsletters provided practical tips and offered their services via video conference calls.
Engage your potential clients to generate a buzz around your products or services
With the wide range of smartphones and compact cameras, creating personal videos has never been easier. These can be published on social media sites such as Facebook or YouTube to reach a wider audience. Use these channels to create short videos highlighting product features and personal anecdotes.
For Maria, her team prepared 5-minute exercises that were easy to follow. They also prepared a series of chair yoga poses for those working at home.
The next step was to host webinars to promote health and wellness while on lockdown. These sessions paved the way to web-hosted group exercises. To add a personal touch to their customer communications, they used G Merge Plus in sending out invitations. This add-on also helped Maria’s team create personalized certificates of participation for the attendees.
G Merge Plus offers a free trial. You can sign up here.
For Maria’s team, customers began signing up for their personalized programs. Through word of mouth referrals and their quality online contents, Maria’s business was able to survive and even thrive amidst the pandemic.
If you’re a business owner whose operations recently moved to the cloud, Form Workflow Plus and G Merge Plus can help you. Book a demo today: