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How I use the Wizy.io Gmail app to sell my handmade products

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This is the second of 2 articles on how a former Etsy seller uses the Wizy.io Gmail app to manage her communication. The first part can be found here.

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I use the Gmail app Wizy.io not only to manage my daily emails, but also to send sales campaigns. Last holiday season, for example, I used the app’s mail merge function to send personalized bulk emails which increased my monthly sales by 20 percent.

By personalized bulk emails, I mean that I sent out 200 emails, with each email containing details unique to the client.

To begin, I wrote a simple email that consisted mainly of text reminding my clients of my products, plus one horizontal image. I personalized the first name in my email salutation.

I have a newsletter sent through Mailchimp to my mailing list subscribers. I downloaded the list of subscribers that showed the most engagement with my newsletters. I then uploaded this list as a CSV file into my Wizy.io app.

Maybe you’re asking, why not send those sales emails directly from Mailchimp? I find that emails sent from my Gmail account are more effective. The messages are opened more frequently, and I also get higher response rates.

Result: Because of the campaign, my holiday sales jumped up 20 percent.

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Lately, I’ve been devoting time to using the app’s sidebar to organize the people I exchange emails with. The sidebar makes it easy to update the information that Google Contacts keeps on each one, and also to organize them into groups.

I have a group called Prospects now. These are people who have asked for information about my products, but who haven’t bought anything yet. I’m preparing a campaign to turn them into customers.

When I am ready, it will be easy for me to send them personalized emails. The app lets you use the Groups in your Google Contacts to send your bulk email campaigns.

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If you’d like to increase your sales, why not try the app? It’s absolutely free.

Get my Free Wizyio now

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Wizy.io’s customer success director Apol Massebieau has been a newspaper journalist, magazine editor, TV show host/producer, essay and fiction writer, and toy designer. She was an early adopter of Etsy and continues being fascinated by how small businesses thrive online.

Apol MassebieauHow I use the Wizy.io Gmail app to sell my handmade products
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How I use the Wizy.io Gmail app to manage my handmade business

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I’m what you would call a weekend entrepreneur. When I’m not writing content and looking after customers at the tech startup Wizy.io, I’m making and selling DIY kits for children.

I was an early adopter of the e-commerce platform Etsy. I signed up with my brand, La Pomme, in 2007. Back then I was living in a small village in France, far from the city. It made sense to sell my products online, directly to clients. Now that I’ve moved back to the city, the business has evolved. In Manila, the Philippines, my toys reach children mainly through birthday parties and art workshops.

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What hasn’t changed is my use of email to conduct my business. I devote about 30 minutes every morning to writing emails. As I don’t  have much time for it, I’m happy to use Wizy.io’s Gmail app. It has made my email communication more efficient.

Three of my favorite features are Templates, Reminders and Tracking.

Most of my clients are mothers and events organizers planning birthday parties. When they email me for rates, I used to copy-paste information from a document file. Now that I have a tempIate saved in the app, I don’t have to make the extra clicks. All the info is inside my Gmail.

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Before I send the email, I click the Set Reminder button. I usually tell the app to remind me to write a follow-up email if I don’t receive a reply from the client in two days. I absolutely love this feature, and use it all the time. Now I never forget to follow up on a potential sale.

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Each email I send is tracked by the app. I get a notification as soon as the client opens my email. I also have these eye icons beside my emails. I put my mouse over the icon, and I can see the last three times the client opened the mail.

I always used to feel antsy waiting for my clients to write back, and then after a few days of silence from them having to ask, “Have you received my email?” Now I just know. This knowledge informs my decisions about when it’s time to email again, and what to say.

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Snooze and Send Later are the app’s two other functionalities for managing daily emails. I hit Snooze if I can’t act on an email immediately. Wizy.io takes it out of my inbox, and brings it back when I can respond. Send Later is for when I am writing an email on the weekend, but want my client to get the message on Monday.

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The app also lets me send bulk emails right inside Gmail! In my next article, I’ll tell you about how I was able to generate a spike in my holiday sales using the Wizy.io bulk email capability.

Meanwhile, if you’d like to work better, why not try the app? It’s absolutely free.

 

Get my Free Wizyio now

 

team-img

Wizy.io’s customer success director Apol Massebieau has been a newspaper journalist, magazine editor, TV show host/producer, essay and fiction writer, and toy designer. She was an early adopter of Etsy and continues being fascinated by how small businesses thrive online.

 

 

Apol MassebieauHow I use the Wizy.io Gmail app to manage my handmade business
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Wizy.io beats Inbox by Gmail

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We compared the features native to Gmail, with those offered by Inbox by Gmail and Wizy.io. As you can see in our infographic, Wizy.io beats the competition in 8 out of 9 categories. It ties with Inbox in the remaining category.

Wizy.io lets you take control of Gmail with Tracking and Templates. You can manage your messages with Snooze, Reminders, and Send Later. If you send bulk emails, you’ll find Mail Merge a champion. The job of managing your contacts gets easy with the Smart Sidebar. It allows access into your Google Contacts from inside Gmail. Analytics and Team Reports lets you work smart.

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Super-charge your Gmail right now. Wizy.io is the smart choice for an email productivity tool for managers, consultants and entrepreneurs.

 

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Apol MassebieauWizy.io beats Inbox by Gmail
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